BVM Web Solutions offers its PPC Management services at low cost, thanks to the company's strategic location in the Indian sub-continent. Our services are cost-effective and deliver you maximum benefits from PPC campaigns. Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.