Drive traffic to your website via Advertisements

  • Run Ads:
    • You can drive traffic to your website by giving ads on Facebook, Reddit, Twitter, Google, YoutTube, etc.
    • 98% of the audience is not able to see your content regularly in their feeds.
    • You can advertise your business on different platforms to make your audience see your content on a daily basis.
    • In order to be truly successful with your ads, run split testing and discover what functions best for your audience to make Facebook ads a viable, profitable part of your business.
    • Reddit has 330 million monthly active users. The first thing you need to do to drive traffic effectively via Reddit is to find a good subreddit with an audience who will be interested in your products or services.
    • You have to strike a good balance between offering valuable information and being promotional.
    • Once you engage with the community in your subreddit you can invest in a sponsored post which guarantees that your post will be pinned to the top of the subreddit.
    • If you’re not advertising on Twitter, your competitors are already one step ahead of you.
    • Include these tactics to get your Twitter campaign off to a good start:
      • Be succinct and informative.
      • Use pictures and videos.
      • Target important keywords.
      • Send questionnaires (Ask questions).
    • Investing on Google ads can also be a quick and easy way to increase traffic on the website from commercially relevant queries.
    • You have to think about your target audience that how they consume content on YouTube. You can do A/B testing to find out which type of ads performs the best.
    • YouTube has three types of ad formats, you can choose any:
      • TrueView Ads: Users can choose to press “Skip Ad” after 5 seconds of watching that commercial. You’ll pay for it when users watch it for 30 seconds or click on the commercial.
      • TrueView Discovery: Preferred or recommended videos or in YouTube search display certain types of commercials. You’ll pay for it if users click on it and watch the video.
      • Bumper: These types of ads are short and unskippable. They’re shown or displayed before, during or after a video. You’ll pay for these kinds of ads when your ad is shown 1000 times.
  • Buy Ad space on other similar sites:
    • Ads on social media is one thing, but ads on other similar sites is also a great way of increasing traffic.
    • The following are some ways in which you can buy ad space:
      • Directly from a website
      • Via an agency
      • Via an ad network like Google Display Network
      • Via a marketplace such as BuySellAds.com
  • Advertising through Ad networks:
    • This can help you to generate ad revenue from your content. This will give you the opportunity to build digital ads targeting a targeted group of customers.
    • They approach customers based on their behavior, place, job, and preferences which you can not do on your own.
  • Use Re-targeting:
    • Re-targeting is a technology that is cookie-based that uses basic JavaScript code to monitor and bring back the clients by inserting an ad for the product or service they reviewed.
    • Most of the visitors will access your website a couple of times before making a purchase. So there will be a large number of people who will access your website just once and never come back again.
    • Re-targeting advertisements help you to bring your prospective customers back to your website which always increases the conversation chances.

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