Drive traffic to your website through Social Media

  • Build a community by creating a social media page:
    • Social media continues to be one of the strongest ways to build brand awareness when it comes to driving traffic whether it is organic or paid. So building a strong online Social Media profile is just social media marketing 101.
    • Although social media participation is not actually a ranking factor on its own, the number of shares of social media and back-links are strongly correlated. Sharing on social sites can raise website links by up to 245% over the course of an year, according to EarnedLinks.com.
    • Thus, build a Facebook page, and share the content of your blog! In fact, make sure you optimize it for website clicks by adding CTAs (Call-To-Action: Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale, for example, “Click Here”) intended for moving leads to your website.
  • Commence a YouTube Channel:
    • YouTube has become a vital tool for advertisers looking for ways to get traffic on the website.
    • On YouTube, 300 hours of videos are uploaded every single minute and there are 59% of executives who prefer watching videos rather than reading text.
    • Since you are not going to use YouTube as a primary source of income, but as a tool to boost traffic to your website, you need to think about how you, as a brand, could tap into its potential.
    • In general, we can outline only a few very powerful forms of video content and think about which one would better suit your needs:
      • Customer reviews/testimonials.
      • Tutorial videos, guidance, and how-to videos.
      • Videos of product demonstration, on-demand.
      • Videos of events.
    • YouTube videos can be easily repurposed – condensed to use on Facebook and Instagram as native videos or can be embedded in your website’s blog post.
  • Go Live:
    • According to statistics, 80% of users watch live videos of a brand rather than reading a blog post. If you use live videos for promotion, it gives you the opportunity to attract the attention of more audiences.
    • For sharing company news and promoting upcoming events and product launches, live videos are particularly effective – so make sure you use them to get more exposure to the brand.
  • Move traffic via Instagram:
    • It is proved in a survey that seven out of ten hashtags are branded on Instagram. So, it is the right time if you haven’t created a custom hashtag for your brand!
    • You need to post high-quality images that suit your brand perfectly.
    • There are some more ways which you can try to drive traffic:
      • Fill in your Instagram posts with a call-to-action.
      • Build entertaining and short videos and add your website URL to them.
      • Offer something extra to your visitors like bonuses, discount codes, free vouchers and special promotions which will attract them to you.
      • Include approx 5 hashtags to your post so they can appear in the relevant hashtag feed.
      • Share the content that is generated by the user, that is, if a user has generated some content that is related to your product, you can share it as a promotion.
  • Set up a staunch association on Twitter:
    • There are plenty of opportunities to drive via Twitter and hashtags are the core of all this. Use niche-specific hashtags, and also building your own hashtag is the key.
    • Perhaps the important thing about Twitter is understanding with whom you are talking. Give your brand a distinctive voice, or tilt your Twitter posts to directly reach your target audience. The center of tweeting is sparking conversations and buzz.
    • Also, don’t forget to slip the tweets into convincing visuals. Tweets that have visuals are getting 1.5x more shares, according to Buffer.
  • Stay active on LinkedIn:
    • Do not ignore LinkedIn as this platform is specially created for business networking and works outstandingly well for B2B companies. Most of the marketers use LinkedIn for content marketing purposes. So now you must be wondering that how can you build a strong LinkedIn profile.
  • So now you must be wondering that how can you build a strong LinkedIn profile.
    • First of all, create a good flow between LinkedIn and your website – make sure you have a share button for LinkedIn on your posts and by using LinkedIn email, email your website content directly to your connections.
    • But don’t forget to engage with your network! Comment on other’s business’s posts. Include your personal view and add questions and polls while posting articles.
    • The more involved you are, the greater the chances of communicating with your LinkedIn network, and building your way to authority.
  • Use the podcast strength:
    • A podcast is a great way to increase website traffic and increase brand awareness as it is enjoyable, popular and reaches a wide audience as there are chances to get discovered by new audiences.
    • You can do interviews with thought leaders in your industry if you launch a podcast. And, if you don’t want to venture out completely into this form of marketing, you can do yourself a guest appearance on a podcast – think of this as a guest blogging alternative.

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